By Rosa Golijan
Ah, Valentine's Day! It's the most romantic event ever concocted by the greeting card industry. While the cliché would have it that it's a time when droves of husbands and boyfriends descend on jewelry, candy, and flower shops, Google has a different take: Searches for "gifts for boyfriend" outpaced "gifts for girlfriend" by over 240 percent in the last 30 days. Similarly, searches for "gifts for husband" were made 39 percent more often than "gifts for wife."

What's afoot here? Are the ladies really doing more of the work of keeping love alive? Or is there simply an asymmetry in the sexes' shopping approaches? One would think that most of the fellas would take advantage of the Interne ... Read more »